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S4C9A3 🎯 Case Study: Starbucks


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Season/Course 4: Marketing Channels & Communication

Chapter 9: Value Network

Abstract 3

Case Study: Starbucks Starbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.

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