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S4C9A4 What is the benefit of partnerships?


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Season/Course 4: Marketing Channels & Communication

Chapter 9: Value Network

Abstract 4

What is the benefit of partnerships? One of the advantages of having a business partner is sharing the labor. Having a partner may not only make you more productive, but it may afford you the ease and flexibility to pursue more business opportunities. It might even eliminate the downside of opportunity costs. Let's understand this marketing concept in more detail in this episode.

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