Welcome to Season 4, Episode 3 of the IKKIVI Podcast!

The reality of plastic use is something we can’t escape—it's embedded in almost everything we use on a daily basis. From packaging to clothing, electronics to beauty products, plastic is everywhere. For years, we’ve been told that recycling is the solution, but the reality is far more complex. So, how big is the plastic waste problem really? Who profits from keeping the myths around plastic alive? And most importantly, what can we do about it?

In this episode, we dive deep into the truth behind plastic waste—unpacking shocking facts, the real impact of recycling, and what businesses and individuals can do to drive change. We’ll also explore innovative solutions, from plastic alternatives to refillable beauty, and discuss how organizations like AORA and rePurpose Global are tackling this crisis.

If you’ve ever wondered what it truly means to be "plastic-negative" or how to make a real difference in your plastic footprint, this conversation is for you. Let’s get started.

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