We had the honor of speaking with Rita Case, president and CEO of Rick Case Automotive Group and the largest female owned and operated dealer group in the nation with 12 stores operating in south Florida and Atlanta, Georgia. Rita shares about her incredible journey developing her personal brand in the industry as a female dealer; how she, along with her husband, built a well-known automotive company, and her top tips for running a successful dealership. From the importance of customer service and a centralized approach to operations to reducing turnover, her wealth of knowledge and experience in the industry runs deep. It’s no surprise that she was recognized as the TIME Dealer of the Year in 2024.

Plus, we get a peek beneath the hat! Rita shares just how many hats she has, why she uses hats in her personal brand and more! 

For more about Rita Case, visit her LinkedIn.

(00:00) - Meet Rita

(07:40) - What made Rita want to stay in the industry

(12:00) - Data and tech usage in the dealership

(14:52) - Developing consistent dealership operations as your stores grow

(21:06) - Rita's take on creating low talent turnover

(24:35) - Should your kids work at your dealership?

(29:05) - How to prepare for a new generation of car buyers

(31:59) - Rita's best bets on 2025 profitability and vehicle sales

(38:57) - The internet search we got totally wrong!

(43:03) - Does Rita own 1,000 hats? Don't miss a surprise!

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