Brian Kramer, EVP of Dealer Growth & Success at Cars Commerce and a former dealership General Manager, brings a wealth of industry experience (nearly 30 years!) to the podcast. Brian dives into key topics on dealership operations, data privacy, sales strategies, and vehicle trade-ins. He reflects on his career in retail automotive and shares what he misses most from those days, along with highlighting several interesting statistics from industry-disrupters like CarMax and Carvana. Plus, don’t miss the important trends that Brian is paying attention to this year.

For more about Brian, visit his LinkedIn.

0:00-Meet Brian! 

3:50-What Brian misses about retail 

6:12-Why NADA was important this year 

7:38-What should dealers be looking at / Who has access to your data? 

13:33-Data security tips for dealers 

17:06-Why is the industry so afraid of price transparency? 

18:59-Digital retail & in-store transactions 

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