April Simmons has worked in the automotive industry for nearly three decades. Her experience spans across the retail side of the dealership; with positions as Finance Manager, Retail Desk Manager, Internet Sales Director and now as Corporate Internet and Marketing Director at Horne Auto Group. April shares how the finance office shaped her career path, why she thinks 2025 is going to “be a foundational year,” and she discusses how dealers should be proactively looking at regulations from the FTC. Plus, don’t miss her thoughts on artificial intelligence and how dealerships can benefit from technology like Virtual F&I in the sales process.

For more about April, visit her LinkedIn.

Episode Breakdown

 0:00 - April’s intense journey to NADA!

2:56 - What’s happening at Horne Auto Group & training trends

5:08 - FTC regulations

7:14- How the finance office shaped her career

10:46- 2025 is going to be a foundational year

14:07 - Creating a seamless sales process

25:10 - April’s industry predictions for the year ahead

Liked this episode? Find our full episode library here.