There’s an old saying that the higher you climb the flagpole (or the corporate ladder) the more your butt shows. It’s a none-too-polite way of saying that being a senior leader or top executive means that you are magnet for criticism. I previously talked about counternarratives against organizations, but I argue this is a multi-level construct, thus there are also counternarratives against leaders which feed into an opponent's or competitor's strategies for attacking organizations.