The final week  of Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond.  Each Tuesday in March we’ll be featuring a guest with a fantastic career story to share, and who just happens to be female. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward.  So, celebrate women's achievement, raise awareness against bias and take action for equality.  And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen is thrilled to welcome Lita Richardson as his guest.  How does one go from wanting to be a judge, to becoming the go to contract lawyer for all of her up and coming friends like Vivica Fox, Regina King and John Singleton, to starting a talent agency with Magic Johnson,to becoming a film and TV producer, to now a senior executive at Paramount?  If you ask Lita Richardson, it is all about having the courage to try something new when the opportunity presents itself and listening to what the universe is telling you.  Lita has an incredible career story to share and, in addition to everything else, has been behind some of the most iconic television shows.

Guest Bio

Lita Richardson, Esq.

Executive Vice President, Content & Brand Strategy, Paramount Global

As Executive Vice President of Content and Brand Strategy for Paramount, Lita expands brand partnership opportunities for Viacom corporation as it relates to syndicated programming for CBS Media Ventures (CMV). Those shows include The Drew Barrymore Show, Dr. Phil, Rachael Ray, Sherri Shepard, Inside Edition, Entertainment Tonight, Wheel of Fortune, and Jeopardy.

Lita works with all CMV productions to create linear and digital integrated marketing campaigns across all CBS brands and platforms and is responsible for creating additional growth opportunities for CMV brands in the digital and social media space. Lita is also involved in the creation and development of original content from CMV brands for distribution across all platforms, including CMV’s Dabl multi-cast network, and the development of the creation of multiplatform content for CMV and our partners. An attorney by trade, prior to joining CBS Lita practiced entertainment law in Beverly Hills, California. She then went on to head a talent management and entertainment company for Magic Johnson. Over the years, she has produced several television and film projects, and has been nominated 4 times for a Daytime Emmy award. Her most recent endeavor was overseeing all integrated content from inception to air for Dr. Phil and The Doctors television shows.

Lita received her undergraduate degree from Rice University and Juris Doctorate from University of Houston Law School.

Links 

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit LeadWithYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com

Please connect on Linkedin and all platforms @jayzenpatria