Perry Watson IV, President of NAMAD, explains the necessity of improving the human element at dealerships. He details different ways dealers can accomplish this and shares how NAMAD is helping dealers and their communities evolve. 

For more information about our guest, visit their ⁠LinkedIn⁠. 

Episode Breakdown

0:00 - Meet Perry
1:56 - Are dealers optimistic regardless of market uncertainties?
3:39 - Being a servant leader
5:59 - What does winning look like in automotive?
7:00 - How dealers can connect with their community
11:03 - 2026 priorities for NAMAD organization
15:05 - Talent retention and operational practices working well for dealers
17:55 - How dealers can create more relational customer experiences
19:25 - Where are dealers using AI most?
21:09 - Best bets on online and DTC buying

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