Watch this episode on YouTube: https://youtu.be/QiaLQlsa1xs 

How do you really know if your agency is winning? In this episode of Agency Navigators, Roe and Don unpack the true scoreboard every agency owner should be watching — value creation. 

CFOs don’t just crunch numbers — they measure impact. From growth and profitability to long-term agency valuation, Roe and Don reveal how to track the value you’re building every year and why it matters more than you might think. 

You’ll learn:
 📈 The three buckets of value creation — paycheck, profit, and intrinsic agency value
 💼 How to calculate and interpret the Rule of 20 (growth + profitability) 
💡 Why value growth matters even if you’re not planning to sell anytime soon 
📊 How to turn your agency’s financial data into a true performance scorecard 
🤝 How Agency CFO helps owners feel safe, stay profitable, and keep growing 

Because at the end of the day, CFOs keep score—and the ultimate score is value. 

Key takeaway: 

“At the core of financial wellness is value creation. Measure it, grow it, protect it.” 

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If you need our expertise and outside perspective to implement needed changes in your agency - we’d love to hear from you - reach out today!  

Connect with us! 
Meet us: www.agencycfo.com 
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