Most founders look for gaps in software. Ricky Lee, co-founder and CEO of VYE, found his in a nicotine pouch, and decided to rebuild the category from the ground up.

In this episode of the #DAREwithDarwoft podcast, hosted by Ned Hayes in collaboration with the Oregon Entrepreneurs Network, Ricky shares how AI tools compressed years of R&D into months, why they're launching in the UK before the US, and what it actually takes to scale a physical consumer product with a lean team and a global vision.

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