Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

"You can be whatever you want and do whatever you want, but it is about doing it on-brand"  Jayzen shares his experience of visiting the immersive Barbie World pop-up recently in Los Angeles.  One of the big takeaways…Barbie is always on-brand.  Whether it’s running for President, or being an astronaut or doctor, Barbie does it all…and always on-brand.  Sure she is a doll that is designed that way, but in your career, you can tap into your vast skills and take on new challenges, but it always has to be on-brand for you.

This week, Jayzen is excited to welcome Brian Pang to the show.  He works in the Positive Play department at EA, leading Inclusive Product and Player Experience strategy. Throughout his 19 year tenure with EA, Brian has led studio and brand teams to deliver 40+ AAA game titles across popular franchises such as FIFA, Madden, NBA, NHL, UFC, Star Wars, Need for Speed, Battlefield, Apex Legends, and more, while centering authentic, relatable, accessible, and inclusive player experiences. Through this work, Brian is dedicated to driving equity and uplifting all underrepresented talent, stories, content, art, and audio, across interactive entertainment and media spaces.

Guest Bio

Brian Pang

Product Director

Electronic Arts

Brian Pang (he/him) is a Product Director at Electronic Arts (EA), in the Positive Play department, leading Inclusive Product and Player Experience strategy. Throughout his 19 year tenure with EA, Brian has led studio and brand teams to deliver 40+ AAA game titles across popular franchises such as FIFA, Madden, NBA, NHL, UFC, Star Wars, Need for Speed, Battlefield, Apex Legends, and more, while centering authentic, relatable, accessible, and inclusive player experiences. Through this work, Brian is dedicated to driving equity and uplifting all underrepresented talent, stories, content, art, and audio, across interactive entertainment and media spaces.

Brian also serves as a lead organizer for several community alliances and coalitions, centered on advancing the Asian Canadian / American equity and justice movement. Through his work with Asian Leaders Alliance, Stand with Asian Americans, Asian Justice Movement Coalition, and Ascend Leadership, Brian is devoted to advocacy for marginalized communities, for-justice initiatives, systemic improvements to ensure diversity, equity, inclusion, and belonging permeate through all domains and facets of society. Brian has been honored by the 2022 Asian Hustle Network Top 50 Unsung Heroes, and 2022 Ascend Vancouver MVP awards for his efforts in these spaces.

Locally, Brian serves on the Development Board for Canada SCORES, a non-profit organization providing after-school programs for vulnerable youth.

Brian was born and raised in Hong Kong, then immigrated to Canada at the age of 16. He currently resides on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations with his wife Tina, daughter Kylie, and golden-doodles Kiki & Koko.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com