Eccles Business Buzz

S4E2: Building Diverse Ecosystems for More Equitable Entrepreneurship feat. Dana Taylor


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This season we are talking all about impact – the people and experiences that have impacted us, the ways we are impacting others, and what we can all do to build confidence in our ability to make a difference. 

Programs at the David Eccles School of Business are preparing students, alums, and others in the community with the skills and confidence they need to make a difference. And joining us to talk about one of those programs is Dana Taylor, project director for Project DEEP. 

Project DEEP is an initiative of the Sorenson Impact Center at the Eccles School that aims to disrupt the entrepreneurial status quo by empowering women and people of color entrepreneurs through on-demand training and support from industry experts. 

As a woman of color entrepreneur herself, the mission of Project DEEP is especially important to Dana. She sits down with host Frances Johnson to share an overview of Project DEEP, talk about her personal experiences as a black woman entrepreneur, and how we can all work to create systems to overcome the barriers they face.

Eccles Business Buzz is a production of the David Eccles School of Business and is produced by University fm.

Episode Quotes:

What Project DEEP can do to help you scale up as an entrepreneur

[12:35] With Project DEEP, everyone has direct access to these instructors, and there is so much value in having access to people with this level of expertise provided in a program like DEEP. So having access, gaining that knowledge, having that opportunity to connect with them outside of the project, it’s huge. And when you're serious about your business, other entrepreneurs take you seriously. Investors take you more seriously.

The importance of your network

[26:18] When you come across people who see you and what you bring to the table and want to see your success, you hold on to them forever and ever.

A place where people understand your value contributes to your confidence

[27:15] Women and people of color are often undervalued in mainstream business. And we know when we're being undervalued. And so to be in a place where people understand your value, don't question it, and make sure that you get compensation or funding or whatever you need at your value level is huge. So, that's also a huge part of what would be in a successful ecosystem.

The goal for Project DEEP

[24:49] I do hope that we can build new ecosystems that enable people who didn't have ecosystems for themselves before to become a part of and grow in their entrepreneurship and their investing. 

Show Links:
  • Project DEEP
  • Sorenson Impact Center 
  • Women's Business Center of Utah
  • New Pattern 
...more
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Eccles Business BuzzBy David Eccles School of Business

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