This is a conversation with Mike Monello. Mike is one of the forefathers of Transmedia storytelling. He started his career in the film business and was one of the creators of the Blair Witch Project. In 2006, he founded Campfire, which has launched some of the biggest immersive storytelling projects ever created. They've worked with brands like HBO, Amazon, Netflix, Hulu, FX, Cinemax, National Geographic, Verizon, Audi, and many more. Enjoy!