We explore the uncomfortable yet necessary world of professional branding from our perspective as psychologists. Despite one of us actively disliking branding while simultaneously being considered a private practice celebrity, we unpack how visual representation communicates our values even when we resist traditional marketing approaches.

• Tension between authentic representation and curated professional images
• The discomfort many practitioners feel about social media management and self-promotion
• Branding as a necessary business function versus an extension of personal identity
• How office spaces and visual choices unconsciously communicate our professional approach
• Reframing branding as value-based visual communication rather than just selling
• The inevitable reality that everyone has a brand whether they cultivate it intentionally or not
• Our own journey with the When East Meets West rebranding process

Visit our newly redesigned website at WhenEastMeetsWest.com to see our updated branding!