This episode describes how the author went through a process of awakening to the social and ethical issues of discrimination that would shape his career in sustainable business. In the podcast, Prof. Dr Wayne Visser reads the Chapter 1 from his book, The Quest for Sustainable Business: An Epic Journey in Search of Corporate Responsibility. Chapter 1 is broken into the following sections:

- Innocence lost
- Ethical investment roots
- Removing the blinkers
- Discovering sustainable development
- Starting to change course