Carpe Datum

S4E3 Jordan Couttien: Blending Data, Design, and Coffee


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  • Purposeful Multitasking: Running both a coffee brand and a creative/engineering career requires finding shared values that guide work across disciplines.

  • Pivoting with Purpose:The shift from physics to analytics was driven by curiosity and a desire for real-world impact, revealing unexpected similarities like problem-solving and system thinking.

  • Creative Data Vision: Creativity plays a powerful role in identifying patterns in data where intuition can complement analysis.
  • Cross-Functional Shift: Transitioning from production to a cross-functional role meant learning to balance hands-on expertise with broader team coordination and communication.

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Carpe DatumBy Audrey x Women in STEM