Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets?

Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains today

In this show we cover:

- Mo's diverse history in Web2 and what brought him to Web3

- The current state of Web3 wallets and wallet UX

- How 'easy' it is to track and target Web3 wallet users

- Opportunities and implications for brands and marketeers

- Privacy considerations for on-chain data trails