Keywords
storytelling, lessons, apex host, journalism, teaching, communication, narrative, engagement, explainer, hybrid

Summary
In this conversation, Brett K Moore discusses the essential relationship between storytelling and lessons in effective communication. He emphasizes that an apex host must integrate both elements, using stories as a means to convey lessons, rather than viewing them as separate entities. This paradigm shift is crucial for engaging audiences and delivering impactful messages.

Takeaways

• You have to stop seeing story and lesson as two different things.
• For an apex host, the story is the vessel for the lesson.
• This is the blueprint of the explainer.