When I think of lawyers doing any kind of marketing or advertising, I think of the big, ugly billboards along the highway that scream at you to call am 800-number the next time you’re in a crash. Or I think of terrible jingles on the radio reminding you that the next time you’re caught driving drunk, you don’t have to pay the price.

Now, I have friends who are attorneys and I don’t think they’re all bad. I was still impressed with Jeshua Lauka, who uses social media to share stories and inspiration in order to develop relationships, which just might lead to new business. Imagine, using social media… to be social!

Jeshua Lauka from Grand Rapids, Michigan is incredibly talented at using social well, and not just spamming his connections with junk. According to his LinkedIn profile, Jeshua is “an attorney at a boutique business law firm located in downtown Grand Rapids, Michigan” where he “practices Business, Real Estate, Estate and Trust work, and related litigation.”

He loves what he does and has a special passion for non-profit, board governance, and social enterprise. He also writes about legal issues on his own blog, and isn’t afraid to be authentic and even vulnerable.

“We all want to show the best of ourselves. Nobody likes to share our weaknesses… I think those are things that make us human and things that allow us to connect. Do those things you might be uncomfortable with [sharing]. Be your authentic self.” - Jeshua Lauka on vulnerability and authenticity in storytelling