For any team, the customer or user is central to everything you do. Understanding who your team supports at a deep level is critical to ensuring that what your team does achieves real success. In this episode, we walk through part three of the third phase in our MeetingMakers Framework: Aligning, focused on customers. We discuss the importance of centralizing customers in strategic conversations, delivering value, and meeting their needs. 

Read along with the episode on YouTube.

EPISODE RESOURCES:
Design Sprint SessionLab Agenda
Design Sprint Template Package
The LUMA System
IDEO Thinking
Stanford d.school Tools
Eric Ries’ The Lean Startup (book)

🔎 Explore the MeetingMakers Framework

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Written and hosted by Lauren Green
Edited and produced by Caitlin Murray