Happy Black History Month!  

We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black.  In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.

Once again, Jayzen is joined by Ingrid Hadley. This week they take on the topic of promoting yourself, which is the fifth step in the Lead With Your Brand! system.  In your career, what “advertising” do you have control over?  Are you maximizing the impact of LinkedIn and other brand builders?  What are influential people saying about you?  Do you have champions in your network to add to your advancement?  Tune in for this insightful conversation.

Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.

Guest Bio

Amy DuBois Barnett

Senior Advisor

Bravo Mondo

Media Executive/Private Equity Investor/Author

An award-winning media executive and author, Amy DuBois Barnett has held senior leadership roles at Time Inc, Hearst and Disney, and has also successfully grown several independently owned media brands. She is currently a Senior Advisor for the newly formed growth capital firm, Bravo Mondo. Barnett joined Bravo Mondo from Outside Interactive, Inc., the world’s leading platform for active and healthy lifestyle content and experiences, where she oversaw the company’s 16 media brands and Outside Studios as their first-ever Chief Content Officer.

Formerly, Barnett was an SVP and General Manager at Paramount where she had P&L responsibility for BET’s digital platforms. In 2021, she grew BET Digital’s following to 62 million, generated 2 billion annual video views, and drove an unprecedented 10x increase in operating income. In her prior years as EVP, Digital of Entertainment Studios and theGrio, Barnett increased monthly video views by 600% and the social footprint by 250%. She was also a senior executive at ESPN where she led the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated. Before ESPN, Barnett was Editor-in-Chief of Ebony where she redesigned and modernized the magazine and website to critical acclaim. Under her leadership, Ebony won a record-breaking 28 awards from the National Association of Black Journalists and was listed as one of the 25 Fastest Growing Magazines in the Country by Ad Age. Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she oversaw their digital relaunch. As Chief Editor, Barnett grew Teen People’s print and digital audience to category leadership. As Editor-in-Chief of Honey magazine, she doubled the rate base and earned national recognition for the young brand. Barnett has a B.A. from Brown University and an M.F.A. from Columbia University.

In 2014, she served as an Adjunct Professor at Northwestern University’s Kellogg School of Management. Barnett is also the author of the NAACP Image Award-nominated book, Get Yours: How to Have Everything You Ever Dreamed of and More.

Links 

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit LeadWithYourBrand.com

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