Watch this episode on YouTube: https://youtu.be/bcbXEG-U_TE 

How healthy is your agency’s growth trajectory? Are you gaining ground—or losing it? The ACFO Magic Ratio answers both of these complex questions using just two data points and one simple formula. 

More than just a metric, the Magic Ratio gives your entire agency a shared understanding of performance. And when everyone’s on the same page, you’re better equipped to navigate both market and human variables.

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