In this episode, we talk with Gair Maxwell an author, keynote speaker, podcaster, and brand strategist. Gair is considered a global authority on creating iconic, "larger-than-life" brands that attract legions of customers and top talent without having to use "pushy" marketing tactics. 

 

THOUGHT #1 - Find Your Authentic Swing

THOUGHT #2 - Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world – Joel Barker

 

CONNECT:

Website: Gair Maxwell

Podcast: The Leadership Standard- Candid Conversations with Everyday Leaders

Book: "Big Little Legends: How Everyday Leaders Build Irresistible Brands"

Email: [email protected]

Brand Consulting: The Branding Highway Bootcamp 

Facebook: Gair Maxwell- International Keynote Speaker and Author 

Instagram: Gair Maxwell 

Linkedin: Gair Maxwell 

Twitter: Gair Maxwell 

YouTube: Gair Maxwell 

RESOURCES:

Book Of Ecclesiastes - KingJamesBibleOnline.org

Lululemon - Shop.Lululemon.com

Vistage: The World's Largest Executive Coaching Organization - Vistage.com 

Van Halen - Van-Halen.com

Robert Plant - RobertPlant.com 

The Authentic Swing - Steven Pressfield - StevenPressfield.com

The Legend of Bagger Vance: A Novel of Golf and the Game of Life - Steven Pressfield - StevenPressfield.com

St. Andrews Links: The Home of Golf - StAndrews.com

City of Bethlehem - Bethlehem-Pa.gov

Vatican City - WHC.Unesco.org

The Power of Story and Metaphor - Huffpost.com 

Ferrari - Ferrari.com 

Class A PGA Professional - PGA.Info

Grenelefe Golf & Tennis Resort, Haines City Florida - TheLefe.com

Jim Furyk - PGATour.com

"Happy Gilmore" - Adam Sandler movie - IMDB.com 

Arnold Palmer - ArnoldPalmer.com

Ben Hogan - BenHoganGolf.com

New Orleans' Café Du Monde - Shop.CafeDuMonde.com 

Pike Place Fish Market - Seattle, Washington - PikePlaceFish.com 

Webers Hamburgers - Ontario, Canada - Webers.com 

Montreal Expos Baseball - SportsTeamHistory.com 

National Hockey League - NHL.com

Jim Gilbert - WheelsAndDeals.ca 

Romeo Montague - William Shakespeare - En.Wikipedia.com 

McDreamy - GreysAnatomyFandom.com

Joel Barker - JoelBarker.com 

City Of Fredericton, New Brunswick, Canada - Fredericton.ca

Space Needle - Seattle, Washington - SpaceNeedle.com 

Zappos - Zappos.com

Start with Your Why - Simon Sinek - SimonSinek.com 

Execution: The Discipline of Getting Things Done - Larry Bossidy, Ram Charan - Amazon.com

1 + 1 = 3 - Steven Covey - TeamBonding.com 

The Vin Diagram - Vinayiyengar.com

Fleetwood Mac - FleetwoodMac.com 

Aerosmith - Aerosmith.com 

Harley-Davidson - Harley-Davidson.com 

"Heavy Metal" (Sammy Hagar) - Genius.com

GAIR MAXWELL'S BIO:

Gair Maxwell is an author, keynote speaker and brand strategist. Endlessly curious about the origin of legends and myths, he is considered a global authority on the creation of iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to use “pushy” marketing tactics. Some organizations he has worked with have achieved 15-30X financial growth while becoming a much coveted and highly desirable “Category of One”. 

Gair’s riveting keynote presentations and hands-on workshops are packed with real-life stories supported by decades of in-the-trenches business experience. Described as a “shock stick of energy”, Gair delivers electrifying, uplifting presentations – both live and virtual - that inspire everyday people to stand apart from the crowd, unleash their inner greatness and build an enduring legacy. He has worked with some of the world’s most dynamic organizations, including the Apple Specialist Marketing Group, Caterpillar, NAPA, Leo Burnett (Taiwan), Virginia Tech and others, while sharing conference stages with business icons such as Richard Branson and Gene Simmons. 

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