How to go from super nerdy software requirements consulting to running a sales (and marketing) team? You apply your requirements consulting skills to your internal processes. Here's how...

S4N 035 Joy Beatty on Engineering the Sales Process

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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S4N 035 Joy Beatty on Engineering the Sales Process

S4N 035 Joy Beatty on Engineering the Sales Process