Liston Witherill talks about his journey into sales and marketing from environmental engineering, how he aims to "serve, not sell", how to get more clients and be more in control of your business.

S4N 038 Liston Witherill on growing your consulting practice beyond referrals

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

Business

Entrepreneurship

Marketing

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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S4N 038 Liston Witherill on growing your consulting practice beyond referrals

S4N 038 Liston Witherill on growing your consulting practice beyond referrals