Sean McCool recounts his journey from being down to his last dollars and using copy writing to save himself, plus practical tips you can use to improve your copy and get more clients, without being a writing genius.

S4N 039 Sean McCool on the W.O.R.D. copy writing method

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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Entrepreneurship

Marketing

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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S4N 039 Sean McCool on the W.O.R.D. copy writing method

S4N 039 Sean McCool on the W.O.R.D. copy writing method