"The Pitch Whisperer" John Livesay returns to Sales for Nerds to discuss his latest book, Better Selling through Storytelling-- the Essential Roadmap to Becoming a Revenue Rockstar.

John noticed that whoever told the best story was getting the sale. Instead of pushing information out, you pull people in with a great story. John discusses his background and the essential elements of effective storytelling, not only for sales, but also for marketing.