Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in <a href="https://www.mimiran.com">Mimiran</a> CRM.

Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM.

Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission &amp; Positioning screen in <a href="https://www.mimiran.com" rel="noopener noreferrer">Mimiran</a> CRM.

S4N 093: Alistair McDermott on becoming a Recognized Authority

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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S4N 093: Alistair McDermott on becoming a Recognized Authority

S4N 093: Alistair McDermott on becoming a Recognized Authority