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S4S5A6 What is TTL?


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Season/Course 4: Marketing Channels & Communication

Chapter 5: Marketing Communication Mix

Abstract 6

What is TTL? 'TTL' is the abbreviation for 'Through The Line Marketing.' This is an integrated marketing approach in which a company uses both BTL and ATL marketing methods to target their consumer base and convert them. Let's understand this marketing concept in more detail in this episode.

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