Cart Insiders Podcast

S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More


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What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? 

Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. 

They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. 

And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.

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Topics Discussed: 

00:00 Intro

01:06 Should brands suppress recent purchasers from holiday promotions?

06:24 Should companies add more automation during the holidays?

10:38 Which discounts work the best during BFCM?

16:52 Commonly overlooked BFCM items are what?

21:06 Live email review

31:08 Wrap up 

25:49 Wrap up

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📒 RESOURCES

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⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

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 ✅ START FREE with Omnisend 

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⚡️No credit card required 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

It's FREE - Click here 👉 https://bit.ly/3ouu38j

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Cart Insiders PodcastBy Omnisend

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