Bump to Business Owner

S5 E14: PR tips for small business owners - Solo episode with Caroline


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What is your story? What is your super power? What do you want to be known for?

In today's episode of the podcast I'm giving away all my PR tips.

In the last 5 years me and my business have been featured in Grazia The Guardian The Independent The Daily Mail Waitrose Magazine

To name just a few. And all of that has been under my own steam, no PR experience, no connections.

If you're looking for some PR coverage for your business, this is for you

Resources

Editorelle: https://www.editorielle.com/

Pressflow (FREE): https://www.pressflow.io/

Lightbulb: https://www.lightbulbhangout.com/

Rosie Davies-Smith, founder of PR Dispatch episode: https://bumptobusinessowner.com/s3-episode-7-rosie-davies-smith-pr-dispatch

Jelena Skene co-founder of Press Flow episode: https://bumptobusinessowner.com/s5-e4-jelena-skene

Takeaways

  • Excellent PR coverage with no PR background

  • Featured in Grazia, Stylist, Guardian, Metro, Clockify, Daily Mail, The Independent, The Guardian, Waitrose Magazine, Start Ups Magazine, Pally Talks

  • You are newsworthy

  • Why your location is important

  • How to create a simple PR pitch deck

  • PR platforms and resources

  • Why you need an angle

  • How to work with journalists

Links:

Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/

Music by AudioCoffee: https://www.audiocoffee.net/

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Bump to Business OwnerBy Caroline Marshall