Bryan Yates is the founder of Locomotiv Coaching, where he trains insanely capable people—people who are not stuck because they lack talent, but because they’re still relying on old instincts that no longer serve them.

Bryan doesn’t talk about productivity hacks or promise transformation. What he offers is what he calls a Strategic Reset—a way to help high performers access the gears they already have but rarely use.

His work is shaped by three very different worlds:

Listening deeply through his years of Holocaust testimony work

Training precisely, with insights from competitive cycling

And leading sustainably, through production experience at Disney

Our conversation today is about performance without burnout, rewiring without self-help platitudes, and finding your way back to clarity—not by doing more, but by noticing better.