<p>When is a medicine… not a medicine — at least according to the PMCPA? 🤔In this episode, we dig into a fascinating case (<a href="https://www.pmcpa.org.uk/cases/completed-cases/auth3880224-complainant-v-gsk/" target="_blank" rel="noopener noreferer">AUTH/3880/2/24</a>) where the ruling found no promotion of a medicine on social media. What crossed the line, what didn’t and what does it mean for your next post?</p>

When is a medicine… not a medicine — at least according to the PMCPA? 🤔In this episode, we dig into a fascinating case (AUTH/3880/2/24) where the ruling found no promotion of a medicine on social media. What crossed the line, what didn’t and what does it mean for your next post?

<p>When is a medicine… not a medicine — at least according to the PMCPA? 🤔In this episode, we dig into a fascinating case (<a href="https://www.pmcpa.org.uk/cases/completed-cases/auth3880224-complainant-v-gsk/" rel="noopener noreferrer">AUTH/3880/2/24</a>) where the ruling found no promotion of a medicine on social media. What crossed the line, what didn’t and what does it mean for your next post?</p>

S5 E7: When Is a Medicine NOT a Medicine?

We believe that compliance confidence should belong to the many, not just a few. 
The Code Clarity Podcast is the first and only podcast relating to ABPI Code compliance - for pharma and associated agencies.

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We believe that compliance confidence should belong to the many, not just a few. The Code Clarity Podcast is the first and only podcast relating to ABPI Code compliance - for pharma and associated agencies.

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S5 E7: When Is a Medicine NOT a Medicine?

S5 E7: When Is a Medicine NOT a Medicine?