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Today, Drs. Rebecca Hines and Lisa Dieker discuss an article from convinceandconvert.com titled "The Most Important Content Marketing Skill and How to Master it" by Barry Feldman. In this episode, they talk about how educators can tap into the minds of expert educators (and students)—using marketing skills to ask your audience what works best. So, if you want to know what makes a great teacher, ask the students. 

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Link to Article:
 https://www.convinceandconvert.com/content-marketing/most-important-marketing-skill/