People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality. 

Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients.

Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging.

Let's jump in!

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our guest, Ericka Saurit

[02:30] Ericka’s backstory and journey into interior design

[08:05] The shift from college to your interior design sweet spot

[09:46] How she has been able to merge her passions and storytelling strategies

[14:00] The difference between being a brand vs. a business

[18:55] The E3 brand marketing framework to make your clients come back

[28:22] Interior designers Ericka has worked with to grow their business with storytelling

[33:27] Some of the memorable projects Ericka has worked with clients 

[36:53] How Ericka practically communicates with her clients

[40:07] How she keeps on trend with the changing business landscapes and technology

[42:33] What she’s currently working on at her company: Marketing School for Creatives

[45:42] Other best ways to connect with Ericka

[46:20] Episode wrap-up and calls to action

• You’ve got to show your best work, communicate to clients with a story that makes them lean in, and simply be a brand. 

Website: https://sauritcreative.com/

Educational Website: https://www.marketingschoolforcreatives.com/

Instagram: https://www.instagram.com/sauritcreative/

LinkedIn: https://www.linkedin.com/company/saurit-creative

Facebook: https://www.facebook.com/SauritCreative/

Pinterest: https://www.pinterest.com/SauritCreative/

Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.