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S5 Ep. 1 - Video k(B)ills the Radio star
Subscribe here:
https://www.linkedin.com/newsletters/digitalstories-exe-7388138546441732096/
Full text:
TUDUM! Spotify and Netflix are teaming up to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios directly to Netflix {full list here} to complement the streamer’s existing programming.Spotify needs broader audiences, Netflix content and new nice in the in the "attention economy" the real diamond for any tech & data company. This strategic move (terms and details of the deal were not disclosed) allows the swedish company to leverage Netflix's large global subscriber base for its creators and provides it's platform with a new content category that fits into its diversification strategy beyond scripted shows and films. Being following the potential merge for a while now reality is they are both just to small compared to Amazon, Apple or Alphabet more specifically YouTube:
This should be a first step to see how complementary those audiences really are since Podcasts are mostly vertical to topics and opinions while media streaming platforms covers all genres for different generations.
Video, which is heavily consumed by Gen Z users in particular, offers more opportunities for ad products and monetization, the company now believes. As of Q2 2025, the company said it now has more than 430,000 video podcasts on its service, and video consumption is growing 20x faster than audio-only consumption since 2024. More than 350 million Spotify users have also streamed a video on its platform, up 65% year-over-year.While global podcast market is projected to grow to $43.2 billion in 2026, up from $39.6 billion in 2025 Key Podcast Statistics for 2026, with North America accounting for 46.3% of listeners Podcast Statistics and Insights 2025. By cross-distributing content, Spotify and Netflix are capitalizing on this growth while reducing reliance on single-platform monetization models. For investors, this signals a shift toward ecosystem-based revenue strategies, where platforms collaborate rather than compete to maximize returns.2026 looks already very interesting for a new era of Cross-Platform Monetization.
https://www.linkedin.com/newsletters/digitalstories-exe-7388138546441732096/
Full text:
TUDUM! Spotify and Netflix are teaming up to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios directly to Netflix {full list here} to complement the streamer’s existing programming.Spotify needs broader audiences, Netflix content and new nice in the in the "attention economy" the real diamond for any tech & data company. This strategic move (terms and details of the deal were not disclosed) allows the swedish company to leverage Netflix's large global subscriber base for its creators and provides it's platform with a new content category that fits into its diversification strategy beyond scripted shows and films. Being following the potential merge for a while now reality is they are both just to small compared to Amazon, Apple or Alphabet more specifically YouTube:
This should be a first step to see how complementary those audiences really are since Podcasts are mostly vertical to topics and opinions while media streaming platforms covers all genres for different generations.
Video, which is heavily consumed by Gen Z users in particular, offers more opportunities for ad products and monetization, the company now believes. As of Q2 2025, the company said it now has more than 430,000 video podcasts on its service, and video consumption is growing 20x faster than audio-only consumption since 2024. More than 350 million Spotify users have also streamed a video on its platform, up 65% year-over-year.While global podcast market is projected to grow to $43.2 billion in 2026, up from $39.6 billion in 2025 Key Podcast Statistics for 2026, with North America accounting for 46.3% of listeners Podcast Statistics and Insights 2025. By cross-distributing content, Spotify and Netflix are capitalizing on this growth while reducing reliance on single-platform monetization models. For investors, this signals a shift toward ecosystem-based revenue strategies, where platforms collaborate rather than compete to maximize returns.2026 looks already very interesting for a new era of Cross-Platform Monetization.
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By Giulio RanucciSubscribe here:
https://www.linkedin.com/newsletters/digitalstories-exe-7388138546441732096/
Full text:
TUDUM! Spotify and Netflix are teaming up to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios directly to Netflix {full list here} to complement the streamer’s existing programming.Spotify needs broader audiences, Netflix content and new nice in the in the "attention economy" the real diamond for any tech & data company. This strategic move (terms and details of the deal were not disclosed) allows the swedish company to leverage Netflix's large global subscriber base for its creators and provides it's platform with a new content category that fits into its diversification strategy beyond scripted shows and films. Being following the potential merge for a while now reality is they are both just to small compared to Amazon, Apple or Alphabet more specifically YouTube:
This should be a first step to see how complementary those audiences really are since Podcasts are mostly vertical to topics and opinions while media streaming platforms covers all genres for different generations.
Video, which is heavily consumed by Gen Z users in particular, offers more opportunities for ad products and monetization, the company now believes. As of Q2 2025, the company said it now has more than 430,000 video podcasts on its service, and video consumption is growing 20x faster than audio-only consumption since 2024. More than 350 million Spotify users have also streamed a video on its platform, up 65% year-over-year.While global podcast market is projected to grow to $43.2 billion in 2026, up from $39.6 billion in 2025 Key Podcast Statistics for 2026, with North America accounting for 46.3% of listeners Podcast Statistics and Insights 2025. By cross-distributing content, Spotify and Netflix are capitalizing on this growth while reducing reliance on single-platform monetization models. For investors, this signals a shift toward ecosystem-based revenue strategies, where platforms collaborate rather than compete to maximize returns.2026 looks already very interesting for a new era of Cross-Platform Monetization.
https://www.linkedin.com/newsletters/digitalstories-exe-7388138546441732096/
Full text:
TUDUM! Spotify and Netflix are teaming up to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios directly to Netflix {full list here} to complement the streamer’s existing programming.Spotify needs broader audiences, Netflix content and new nice in the in the "attention economy" the real diamond for any tech & data company. This strategic move (terms and details of the deal were not disclosed) allows the swedish company to leverage Netflix's large global subscriber base for its creators and provides it's platform with a new content category that fits into its diversification strategy beyond scripted shows and films. Being following the potential merge for a while now reality is they are both just to small compared to Amazon, Apple or Alphabet more specifically YouTube:
This should be a first step to see how complementary those audiences really are since Podcasts are mostly vertical to topics and opinions while media streaming platforms covers all genres for different generations.
Video, which is heavily consumed by Gen Z users in particular, offers more opportunities for ad products and monetization, the company now believes. As of Q2 2025, the company said it now has more than 430,000 video podcasts on its service, and video consumption is growing 20x faster than audio-only consumption since 2024. More than 350 million Spotify users have also streamed a video on its platform, up 65% year-over-year.While global podcast market is projected to grow to $43.2 billion in 2026, up from $39.6 billion in 2025 Key Podcast Statistics for 2026, with North America accounting for 46.3% of listeners Podcast Statistics and Insights 2025. By cross-distributing content, Spotify and Netflix are capitalizing on this growth while reducing reliance on single-platform monetization models. For investors, this signals a shift toward ecosystem-based revenue strategies, where platforms collaborate rather than compete to maximize returns.2026 looks already very interesting for a new era of Cross-Platform Monetization.