UCD Business Impact

S5 Ep2: The Customer is Always Wrong


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Dr Anshu Suri digs deep into the heart of consumer behaviour from why customers are more tolerant of brands supporting green initiatives, the real reasons people take to social media to list company complaints and why big firms neglect their customers. Listen to this fascinating conversation covering current consumer behaviour and where we’re headed in the future.
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UCD Business ImpactBy UCD College of Business

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