Sign up to save your podcasts
Or
Share S5 EP3: The German And The Brazilian with Federico Grom
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S5 EP3: The German And The Brazilian with Federico Grom
Today's show gives the inside scoop behind GROM, the multi-million company, the TV spots and world coverage!
Federico Grom shares how he and co-founder Giulio built up a company that re-imagined an industry dating back thousands of years. How they burst open 67 stores around the world with queues around the block and over 1,000 employees before capturing the interest of Unilever, to become a multi-million company.
Plus the high’s and the incredible lows faced and overcome by Federico and Giulio, who took a giant leap of faith to build their own modern Italian Gelato experience.
We dig into the big lessons, rock solid support, and unwavering attitude required to go fully global and create success.
Start: Investing every penny, re-imagining a mature market and learning how to be a retailer
Launch: Radical innovation in Turin
WOW: Quality over quantity – the Investment that got ALL the New Yorkers talking and queuing for over 2 hours!
Survive: Overcoming environmental disasters, near death experiences and finding the strength to do everything alone.
Build: a business that made Unilever come knocking – only to send them away the first time.
Find out what it took for the multi-national to get a yes from Guilio and Federico and a double helping more:
“If you can’t solve a problem you can’t sell it, so forget it”.Federico Grom
Now, I’d love to hear from you! Leave a comment, drop me an email or hop on over to LinkedIn to share with the Snippets of Genius Community your favourite snippet.
Resources from this episode:
YPO Leadership community
The music track that lights Federico up: Led Zeppelin Rock and Roll
Federico’s latest venture: Mura Mura
10 Things to know about Sauternes Château d’Yquem – Best of Wines
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Snippets of Genius with Caroline Kay
5
99 ratings
Today's show gives the inside scoop behind GROM, the multi-million company, the TV spots and world coverage!
Federico Grom shares how he and co-founder Giulio built up a company that re-imagined an industry dating back thousands of years. How they burst open 67 stores around the world with queues around the block and over 1,000 employees before capturing the interest of Unilever, to become a multi-million company.
Plus the high’s and the incredible lows faced and overcome by Federico and Giulio, who took a giant leap of faith to build their own modern Italian Gelato experience.
We dig into the big lessons, rock solid support, and unwavering attitude required to go fully global and create success.
Start: Investing every penny, re-imagining a mature market and learning how to be a retailer
Launch: Radical innovation in Turin
WOW: Quality over quantity – the Investment that got ALL the New Yorkers talking and queuing for over 2 hours!
Survive: Overcoming environmental disasters, near death experiences and finding the strength to do everything alone.
Build: a business that made Unilever come knocking – only to send them away the first time.
Find out what it took for the multi-national to get a yes from Guilio and Federico and a double helping more:
“If you can’t solve a problem you can’t sell it, so forget it”.Federico Grom
Now, I’d love to hear from you! Leave a comment, drop me an email or hop on over to LinkedIn to share with the Snippets of Genius Community your favourite snippet.
Resources from this episode:
YPO Leadership community
The music track that lights Federico up: Led Zeppelin Rock and Roll
Federico’s latest venture: Mura Mura
10 Things to know about Sauternes Château d’Yquem – Best of Wines
Learn more about your ad choices. Visit megaphone.fm/adchoices