Good, Better, Betterness Podcast

S5 EP4 The Betterness Journey

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Are you a Black woman looking to elevate your self-care routine? Join us as we dive into the world of luxury body care. In this episode, we'll share the inspiring journey behind our first body care product, Betterness B(ahhh)dy Butter. From ideation to launch, we'll unveil the secrets behind creating a product that caters to the unique needs of Black women.

Tune in to discover:

  • The story behind Betterness and our mission to empower Black women
  • The challenges and triumphs of launching a new product
  • The science behind our luxurious body butter formula
  • How to incorporate self-care into your busy lifestyle


    • Highlights:

    • 02:24: The founders' story and the inspiration behind Betterness.
    • 03:25: Addressing the gap in the wellness industry for Black women.
    • 06:40: Challenges and solutions in the wellness industry.
      • 15:08: The decision to launch with body care and customer feedback.
        • 18:22: Product development challenges and triumphs.


          • Tune in to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good, Better, Betterness Podcast⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Audibe⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ for this insightful conversation!!

          Links mentioned in this episode

          • ⁠⁠⁠⁠⁠⁠⁠⁠BetternessBox Subscription⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
          • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BetternessBox Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

            • Guest/Hosts Social Media Info

            • Kala Garner (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thekglifestyle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)
            • Denise Gilmore-McPherson (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dgilmcphee⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)
              • ...more
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              Good, Better, Betterness PodcastBy Denise Gilmore-McPherson & Kala Garner | Well Rise, LLC