UCD Business Impact

S5 Ep6: Morality, Bias, and the Future of AI: How Technology Shapes—and Reflects—Society


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In this thought-provoking episode, we sit down with Marius Claudy, Associate Professor of Marketing, to explore the profound ways morality influences our relationship with technology. 

He discusses the ethical dilemmas of algorithmic bias and unpacks the nuances of how political views, social conditioning, and human psychology shape our trust in emerging tech. As regulation looms on the horizon, we ask: How can we design technology to foster fairness rather than reinforce bias? And what lessons can we learn to ensure AI serves society equitably?
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UCD Business ImpactBy UCD College of Business

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