The behemoth that is Huel started off as a convenience idea and fast became a necessity for so many. James Collier a former NHS Dietitian was wholly responsible for the formulas and nutritious benefits of Huel in the early days.

A nutritionist by trade James joined Oliver to discuss how Huel was once just an idea around his co-founder Julian Hearn's  kitchen table before becoming the recognised 'go to' brand it is today. James also reveals the title, background and context of his new book 'Thought for food' which is available to buy late 2023 early 2024.

In an episode that delves into the nuances of health and wellbeing as well as growing and scaling a succesful business it would be remiss of you to skip this one...

Huel products are nutritionally complete foods, formulated to include all the protein, carbs, fats, vitamins and minerals, along with phytonutrients, that your body needs. Huel provides optimal amounts of recommended requirements for all nutrients.

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Episode Sponsor Huel. huel.com/success for your free shaker and t-shirt.

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