Sign up to save your podcasts
Or
Share S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategise and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
View all episodes
By PinPoint Media
5
22 ratings
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategise and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
More shows like Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth
View all
Secret Leaders with Dan Murray-Serter & Chris Donnelly
25 Listeners
The Diary Of A CEO with Steven Bartlett
6,547 Listeners
Off Menu with Ed Gamble and James Acaster
2,804 Listeners
David Tennant Does a Podcast With…
4,926 Listeners
James Sinclair's Business Broadcast
6 Listeners
The High Performance Podcast
634 Listeners
Eventful Lives Podcast
60 Listeners
Joe Marler's Things People Do
143 Listeners
The Overlap
247 Listeners
ZOE Science & Nutrition
1,923 Listeners
The Rest Is Politics
3,317 Listeners
NewlyWeds
214 Listeners
Leading
960 Listeners
The Rest Is Football
687 Listeners
The Rest Is Entertainment
786 Listeners