Mukul Malik runs Asset Yogi, a Finance focused YouTube channel with over 1.45 million subscribers. We try to understand his secret sauce to crack video content on finance and his take on the Indian markets in a post-COVID world through this fascinating chat.

Mukul talks about his journey to-date, his strategy on content and business, the market pain points when it comes to financial awareness, and the commitment it takes to figure out one's audience.

As fellow content creators, we loved every second of this conversation! Hope you like it too.