Your readers are the most important piece of your marketing. If they like your book, they will share it with other readers with similar tastes. Like a pyramid scheme, but better. However, they also hold the potential for your failure in their hands. In recent months, several authors have betrayed reader trust and thus ultimately ended their careers.

When you approach the reading communities - especially influencers and ARC readers - you need to treat them with respect. You need to understand what they do, why they do it, and that it ultimately serves you to have a good relationship with them.

First aired February 15, 2024.