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S5C1A2 What is strategic planning?


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Season/Course 5: Market Strategy & Frameworks

Chapter 1: Basic Concepts of Planning

Abstract 2

What is strategic planning? Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Let's understand this marketing concept in more detail in this episode.

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