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S5C1A7 What is C2C marketing?


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Season/Course 5: Market Strategy & Frameworks

Chapter 1: Basic Concepts of Planning

Abstract 7

What is C2C marketing? Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an online environment. Two implementations of C2C markets are auctions and classified advertisements. Let's understand this marketing concept in more detail in this episode.

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