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S5C2A10 What is ESP?
Season/Course 5: Market Strategy & Framework
Chapter 2: Business Unit Strategic Planning
Abstract 10
What is ESP? An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. This idea gives a much deeper set of reasons for consumers to connect with a brand, it's the magic that you talk about, it brings heart and mind together. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
View all episodes
By Learn with ADmyBRANDSeason/Course 5: Market Strategy & Framework
Chapter 2: Business Unit Strategic Planning
Abstract 10
What is ESP? An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. This idea gives a much deeper set of reasons for consumers to connect with a brand, it's the magic that you talk about, it brings heart and mind together. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com