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S5C2A2 What is the SWOT analysis?


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Season/Course 5: Market Strategy & Frameworks

Chapter 2: Business Unit Strategic Planning

Abstract 2

What is the SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Let's understand this marketing concept in more detail in this episode.

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