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S5C2A4 What is goal formulation?


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Season/Course 5: Market Strategy & Frameworks

Chapter 2: Business Unit Strategic Planning

Abstract 4

What is goal formulation? Goal formulation is a bargaining process in which each group has its own interest as paramount to the good of the organization but the final outcome depends upon how best each group intersects bargains and compromises. Let's understand this marketing concept in more detail in this episode.

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